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Is a traffic drop after switching to a new CMS normal, or are we in real trouble??

migrationredirectsseo16 replies 路 374 views 路 started
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  1. Kira
    @kira.castillo

    ok so owner of a small content site. i handled switching to a new CMS myself, followed a guide, felt confident. then the analytics graph fell overnight to a trickle.

    Im second-guessing everything now: redirects, sitemaps, robots.txt, the tracking code. Is there a systematic way to work through a post-migration drop instead of panicking and changing random things? A rough checklist from someone who has been through this would be amazing. what am i doing wrong??

    4
  2. Tess
    @early_sprite441

    been there man update internal links and sitemaps to point at the new URLs directly. relying on redirects for internal navigation slows down crawling and keeps teh old URLs alive in Googles eyes. fingers crossed 馃

    0 2 helpful
  3. Otto C.
    @cobalt_fiddler

    first confirm its a real traffic drop and not a tracking drop 馃う compare Search Console clicks with analytics. if Search Console clicks are stable but analytics fell, teh tracking tag is missing or broken on teh new templates. good luck man!

    5 0 helpful
  4. Tess
    @early_sprite441

    honestly just reset the BIOS and save yourself the pain lmk how it goes

    6 0 helpful
  5. Omar Ferreira
    @omarf491

    btw i come back to this thread every week just for the drama. told my boss it would take 10 minutes. its been half teh night

    37 4 helpful
  6. Milan Brandt
    @cipher_rider

    dumb question but how do i even check the router ?

    1 0 helpful
  7. Tariq Jensen
    @tariq_polar
    in reply to @cipher_rider

    oof compare page templates before and after: did titles, headings, or main content get shorter or disappear behind tabs and scripts?? A redesign that removes text from important pages can lower rankings even with perfect redirects. lmk how it goes

    0 1 helpful
  8. Juno Rahman
    @juno.rahman
    in reply to @tariq_polar

    oh ive been there lol check for staging leftovers: a <meta name="robots" content="noindex"> in the template, Disallow: / in robots.txt, or canonical tags pointing to the staging domain, these get copied over during launches surprisingly often and explain sudden drops.

    6 0 helpful
  9. Milan
    @milan.lindqvist92

    long time lurker first post lol spent a whole week on migration and im still not done

    1 0 helpful
  11. Omar Ferreira
    @omarf491

    ok so export your top old URLs from Search Consoles performance report (or teh old sitemap) and check each with curl -I or a crawler. every old URL should return a single 301 to the most relevant new URL. 404s, 302s, redirect chains and redirects to teh homepage all lose value.

    0 2 helpful
  13. Ava L.
    @alindqvist

    honestly just reset teh update and save yourself the pain... following, having teh same problem fingers crossed 馃

    9 1 helpful
  14. Nina Koch
    @nina.koch

    oh ive been there lol came here to say exactly this

    1 3 helpful
  15. Rafa
    @uplink_fox

    馃槶

    4 2 helpful
  16. Juno Rahman
    @juno.rahman

    oof honestly just reset the cache and save yourslef the pain hope that helps :)

    2 2 helpful
  17. Juno Rahman
    @juno.rahman

    ahh classic for domain moves, use Search Consoles Change of Address tool on the old property after teh 301s are in place, and keep the redirects running long-term, not just a few weeks. fingers crossed 馃

    thinking

    2 1 helpful

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