Sign in

Traffic fell 60% after a site redesign: where do I even start??

migrationredirectsseo15 replies 路 337 views 路 started
Reply
  1. Chen
    @frame_shed

    ok weird one we launched a site redesign last week and organic traffic fell 60%.

    the agency says rankings always wobble after big changes and we should wait, but this doesn't look like a wobble... i've got access to Search Console, analytics and teh server... i'd like to check things myself before trusting 'just wait'... what would u look at first? A clear order of tihngs to check would realy help me stay calm. any ideas??

    rage

    2
  2. Lina Zhang
    @linaz461

    ok but have you checked teh new templates for noindex or a wrong canonical tag? ??

    2 0 helpful
  3. Farah Ziegler
    @signalfox

    ahh classic exact same thing happened to my homelab box last month. reading this at 2am instead of sleeping, no regrets hope that helps :)

    3 1 helpful
  4. Chen
    @frame_shed
    in reply to @signalfox

    yeah so search Console clicks fell too, so its real, not just brkoen tracking. hope thats enough info 馃槄

    40 2 helpful
  5. Yuki Costa
    @ycosta

    how is this thread still going lmao :)

    0 3 helpful
  8. Farah Ziegler
    @signalfox

    ok so for domain moves, use Search Console's Change of Address tool on the old property after teh 301s are in place, and keep teh redirects running long-term, not just a few weeks. fingers crossed 馃

    2 0 helpful
  9. Fenna K.
    @vector_loop204

    hmmmm ok spent all weekend on migration and im still not done

    14 0 helpful
  10. Farah Ziegler
    @signalfox

    oof export ur top old URLs from Search Consoles performance report (or the old sitemap) and check each with curl -I or a crawler. Every old URL should return a single 301 to the most relevant new URL. 404s, 302s, redirect chains and redirects to teh homepage all lose value.

    2 0 helpful
  11. Lars K.
    @lars_cache

    Update internal links and sitemaps to point at teh new URLs directly. Relying on redirects for internal navigation slows down crawling and keeps teh old URLs alive in Googles eyes.

    4 0 helpful
  14. Yuki Costa
    @ycosta
    in reply to @arjun_cron

    ahh classic compare page templates before and after: did titles, headings, or main content get shorter or disappear behind tabs and scripts?? A redesign that reomves text from important pages can lower rankings even with perfect redirects.

    thinking

    0 4 helpful
  15. Vik
    @viko171
    in reply to @ycosta

    ahh classic check for staging leftovers: a <meta name="robots" content="noindex"> in the template, Disallow: / in robots.txt, or canonical tags pointing to teh staging domain. these get copied over during launches surprisingly often and explain sudden drops.

    2 1 helpful

Reply to this topic

Sign in or create an account to reply.

Traffic fell 60% after a site redesign: where do I even start?? 路 Patchhall