i wanted to do a clean install on my work laptop... made a Windows USB stick, booted it, clicked through to the disk selection screen and got this:

Reboot and Select proper Boot device
or Insert Boot Media in selected Boot device and press a key
No bootable device -- insert boot disk and press any key
no drives at all. the BIOS clearly shows the NVMe SSD with its correct model and size. ive remade the USB stick twice. someone mentioned i might need Samsung SW-252S Firmware loaded during setup, but Ive never had to do that before and i have no idea which file to point teh installer at. help me before i return a perfectly good SSD. any ideas??