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did google punish us for switching to a new cms?

Solvedmigrationredirectsseo8 replies · 134 views · started
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Accepted solution by Alba Pereira — yeahhh export your top old URLs from Search Consoles performance report (or teh old sitemap) and check each with curl I or a crawler.…
  1. Quinn Garcia
    @quinng342

    ok weird one we launched switching to a new CMS last week and organic traffic fell overnight to a trickle.

    the agency says rankings always wobble after big changes and we should wait... but this doesnt look like a wobble... ive got access to Search Console, analytics and the server... id like to check things myself before trusting just wait, what would you look at first? A clear order of things to check would really help me stay calm.

    1
  2. Alba Pereira
    @bufferwarden-2f0

    ok but do Search Console clicks show the same drop as analytics?

    0 2 helpful
  3. Viktor Olsen
    @volsen

    hmmmm quick q dumb question but how do i even check teh power plan. honestly just reset the firmware and save yourself teh pain

    20 1 helpful
  4. Quinn Garcia
    @quinng342
    in reply to @volsen

    sorry forgot to say found it, maybe: the canonical tag on many pages still points to teh staging domain after switching to a new CMS.

    19 1 helpful
  5. Bea D.
    @bea.demir

    hmmm update internal links and sitemaps to point at the new URLs driectly. Relying on redirects for internal navigation slows down crawling and keeps the old URLs alive in Googles eyes. lmk how it goes

    5 1 helpful
  7. Alba Pereira
    @bufferwarden-2f0

    oh ive been there lol for domain moves, use Search Consoles Change of Address tool on teh old property after teh 301s are in place, and keep teh redirects running long-term, not just a few weeks.

    0 1 helpful
  8. Alba Pereira
    @bufferwarden-2f0
    Accepted solution

    yeahhh export your top old URLs from Search Consoles performance report (or teh old sitemap) and check each with curl -I or a crawler. Every old URL should return a single 301 to the most relevant new URL. 404s, 302s, redirect chains and redirects to the homepage all lose value.

    1 3 helpful

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